Facebook Ads Terminologies Guide
Facebook Ads Terminologies Guide When you setup your Facebook campaign budget, you need to choose between two-four pricing options. CPA is only available if you choose “Website Conversions” as your “Ad result” in the the Ad creator on Facebook.com. CPC (cost-per-click): If you use cost-per-click pricing, you only pay when someone clicks on your Facebook Ad. CPM (cost-per-mille): With cost-per-impression you pay when Facebook shows your ad 1000 times. (Impressions are the number of times your ad is shown to a user on Facebook). CPA (cost-per-action): This allows you to track and optimize how much you spend to get someone to take an action (or convert) on your website after clicking your ad. CPL (cost-per-like): This allows you to track and optimize how much you spend to get someone to “Like” your Facebook Page after clicking your ad. CTR (click through rate) is determined by dividing the number of clicks your ad receives...